Are you wanting to grow your practice by taking it to the next level?
Do you find that you are working too much, for too little reward?
Are you tired of feeling like you have no time to achieve your practice goals?
Perhaps now is the time to stop, think, take a deep breath, and consider what you need to change right now so that you can start building the practice, and life, that you want. And the first thing to look at is your mindset as this has a huge impact on how you run your practice.
Let’s start by looking at how these three mindsets may be holding you back.
#1: Thinking Small
Confidence in yourself, and your skillset, is the first step towards achieving your goals. Unless you truly believe you can do something, you have little hope of creating an environment where clients put their trust in you.
Talking about your practice as “just something to do on the side”, a “small business”, or “something nice to keep you busy” is not the way to grow. Every person you meet is a potential client, and most people will find your ambition and confidence attractive. Modesty will not get you to the next level.
Word of mouth is one of the most powerful marketing tools, but have you ever stopped to think that those words start with you? Rather than minimising the work you do, speak about your practice with pride and conviction. And, importantly, your language will determine how you are perceived. This can help spark a shift in your mindset because you are motivating yourself to achieve your goals, and you are also giving others confidence in your abilities.
There is nothing wrong with maintaining a small practice, but you need to change your vocabulary if you have greater ambitions. With a new language, you will be amazed to see how eventually, you will have manifested your goals and created the practice that you have always dreamed of running. So remember to check yourself daily and be mindful of how you speak to yourself and others about your practice.
Example New Mindset: My practice is helping more people everyday and by growing my business, I’ll be helping more people get the services they need.
#2: Thinking Marketing is Pushy
Building a thriving practice is practically impossible if no-one knows about your practice and the services you offer. Although this sounds obvious, many of us health professionals have a tendency to shy away from marketing.
And this comes down to mindset. What holds many healthcare professionals back from marketing is the concern that their efforts will be perceived as pushy.
But, what if you could shift your mindset. Instead of thinking of marketing as ‘sales’, rather think of it as communication. While the end purpose of marketing is existing client retention and new client acquisition, your marketing strategy can be focused on awareness, education and building a reputation. Consider these when compiling your marketing strategy.
Retention is all about keeping your current client base and growing a relationship with your new and existing clients. Retention Marketing is an excellent way to make sure that you are top of mind and that new clients become regulars. Here are five tips on how to retain your patients:
- Most clients want to be reminded when they have an appointment due. Sending an SMS reminder is not pushy (and offers the added benefits of reducing no-shows).
- SMS’s or emails can be sent when a client is due to book a follow-up appointment. These will save them the stress of managing this task in their daily lives.
- Ask for your clients’ permission to add them to your mailing list. You will find that most want to hear what you have to say.
- Send a weekly or monthly newsletter highlighting the latest updates about your practice, field, and anything else important that you may want your clients to know. Position yourself as an expert in your field and keep your tone professional but personal and friendly.
- You can also consider having a post-appointment survey. This marketing tool can help you understand your clients’ needs and what they may be feeling.
Acquisition marketing is the key to growing your practice by attracting new patients to use your services.
Here are 5 tips to help you acquire new clients:
Your Corporate Identity Matters
Many people may not realise this, but it is vital to have a professional-looking corporate identity for your practice. Design a professional logo, choose a colour palette, and select the fonts you want to use for your marketing material. Appearing as a professional will instil confidence in your clients and potential future clients.
Design an Attractive Website
A beautiful and informative website is a great way to indicate that you are a professional in your field. There are free website templates, but it may be worth hiring a professional who can design a world-class site for you using your corporate identity and logo. Visual imagery is always well received, so use professional images of your team and your practice. Use this as a platform for sharing information related to your profession.
Use Social Media Marketing
Social media is the perfect way to grow your business. Be sure to use LinkedIn, Twitter, Facebook, and Instagram to promote your services. Create pages and broadcast on various groups. There are paid advertising options, or you can put consistent effort into growing your following organically.
Advertise – Online and Offline
There are a number of medical websites and online directories where you can list your practice (and this can also have an SEO benefit). You may also find some good local platforms or media outlets where it would make sense to advertise.
PR and Media Marketing
Compile a list of your local newspapers, radio stations, magazines, and podcasts. Then, email them every few months requesting interviews with some suggested topics. Many publications globally will be glad to host an interview or publish an article in their publications.
Should you feel out of depth when it comes to marketing, you may want to eventually hire someone part-time to assist you or use a firm that specialises in marketing for your field. The task may seem overwhelming, but the benefits will mean growing your practice to the level where you want it to be.
Example New Mindset: Building awareness and a reputation for my practice helps me help more people.
#3: Thinking You Don’t Have Enough Time
Running a practice can be overwhelming, and developing a growth mindset can be daunting. Between personal and professional life, we can easily feel like there is not enough time to get everything done. Of course, good time management is important to ensure that you do not remain stagnant, but your mindset is even more vital.
Instead of throwing up your hands and complaining about not having enough time, think through the different areas of practice management you want to spend time in and proactively block out time for these things. Treat the time you spend working ON your practice as just as important as client time. (If you’re using Power Diary, block it off as a personal appointment so that it’s in your calendar.)
Remember that you don’t need to do everything at once though and taking just a little time each day to advertise, update your social media or prepare your newsletter can add up to make a big difference. Know what you’re going to work on next and use any free time between clients to prepare things you might need for the task in advance.
Leaving tasks to the last moment can cause you to feel overwhelmed and unnecessarily stressed. However, once you have your week set up so that you’re slowly but surely chipping away at those tasks, you’ll soon find that everything will start flowing a lot more easily.
By changing your mindset around the time you have available, you’ll quickly start to reap the rewards. In addition, you will likely get to a point where you can hire assistants to take some pressure off your day-to-day so that you can get even more strategic with your time.
Example New Mindset: I have plenty of time for all the important things I need to do.
* * * * * * * * * * * * * * * * * * *
Whether you’re being held back by thinking small, worrying about being perceived as ‘pushy’ or ‘salesy’, or feeling like you’re always short of time; remember that you have the power to change.
Start with small changes, ask for help, and take back control. If you want to offer a world-class healthcare service, the best thing you can do for yourself, your practice, and your clients is to let go of the things that are stopping you from growing. And, from there, you can start working toward realising your vision for your practice.