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Marketing & Growth

How to Successfully Market Your Podiatry Practice

With so many different podiatry practice marketing ideas being thrown about, it can be difficult to select only a few that are tried and tested. If you're getting offers for 'guaranteed page one Google rankings at next to no cost', the only real guarantee is there are no guarantees (and there is always a cost!). Marketing your podiatry practice takes time and ...

Private Practice Management: How to Get More Clients

Whether you’re just starting out and growing your practice from scratch, or are looking to expand the existing client base of your established practice, there are three different areas to focus on that will make it easy to get measurable growth.

5 Ways Your Practice Can Look More Professional

Whether you’re just starting out, or needing to give your practice a re-vamp, these are 5 simple, inexpensive things that you can do to make your practice look more professional. Having a professional look will increase a new client’s likelihood of booking, and of forming a favourable impression of both you and your practice. With so many things that you can focus on, these are the most important areas that are easy to implement, and will have the biggest impact on new clients...

Beginner's Guide to SMS Marketing for Your Clinic

Think about the last time your phone dinged with one new text notification. What did you do? Did you ignore it? Did you think, “Oh, I’ll get to that later”? Did you open it up, close both eyes, and hit delete? Chances are, you answered no to all of the above. And that’s why we’re deeming 2019 The Year of Text.

Cliche Speech Pathology Marketing Ideas to Avoid

Speech pathology marketing doesn’t have to be difficult, but as a health care professional, it’s easy to get caught up in the details. If your goal for this year is to increase your patient volume, you need to hone your marketing strategy so that it’s easy to implement and will actually give you the results you want.

How to Increase Referrals from Your Website?

As our practices grow, we need to add innovation in leaps and bounds. It’s hard to know everything! Many clinic owners spend a small fortune on Google Adwords or ways to increase their SEO. Here are 5 tips on how to increase referrals from your website and it is totally free!

Best Practices for Health Practice Websites

73% of clients research treatment options online first so a great website is essential for any successful health practice. Use this 8 point checklist to see how your website measures up...

7 Free Ways to Increase Perceived Value at Your Clinic

Running a health practice and want to add more perceived (and actual) value to the overall client experience? Check out these 7 tips to implement now!

The Complete Guide to Physical Therapy Marketing

Marketing for a physical therapy practice is a delicate balance between promoting your services while remaining professional and prioritising the care of your existing clients. In this guide, we dig into the details of how to get more physical therapy visits, while still offering existing clients the best possible experience and clinical outcomes.

How to Write a Great Referral Feedback Letter

'Do you know what we like the most about your clinic?' The unknown voice came from behind me in a crowded room of GPs and Practice Managers. My ego instantly generated a list of possible answers… effective treatments, awesome team of clinicians, patient’s love us… 'It’s your short letters’, came the answer, putting a quick end to my flight of fancy. Here, Damien explains how to use referral feedback letters to grow your clinic.

Ideal Client Profile Blueprint

Finding your people is a key part of running a successful practice. Your ideal clients are those that love what you do and somehow just “click” with you and your practice. When you work with the right types of clients, everything gets easier. Here's how to hone in on your ideal client...

How to Create a Google My Business Listing for Your Practice

Whether we like it or not, we live in a world run by Google (and Amazon, in my humble opinion). As a clinician, practitioner, or business owner, joining “Team Google” can really pay off. In this post, I’m going to show you exactly how to setup and use Google My Business.

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