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Marketing & Growth
The Benefits of Utilising Email Marketing For Your Practice
Email marketing allows practice owners to increase engagement with their clients, book in more appointments, and build customer loyalty in the most cost-effective way. Here is everything you need to know before starting your marketing journey.
Healthcare Marketing - The Ultimate Guide
As Donna Lynes Miller writes: "Your life's goal is to help others, but in order to help them, you must make yourself accessible to those needing your help". With the 21 marketing ideas for health practices, we've laid out a blueprint for your success. This article contains everything you need to grow your practice; you just need to implement them.
The Complete Guide to Physical Therapy Marketing
Marketing for a physical therapy practice is a delicate balance between promoting your services while remaining professional and prioritising the care of your existing clients. In this guide, we dig into the details of how to get more physical therapy visits, while still offering existing clients the best possible experience and clinical outcomes.
How to Write a Great Referral Feedback Letter
'Do you know what we like the most about your clinic?' The unknown voice came from behind me in a crowded room of GPs and Practice Managers. My ego instantly generated a list of possible answers… effective treatments, awesome team of clinicians, patient’s love us… 'It’s your short letters’, came the answer, putting a quick end to my flight of fancy. Here, Damien explains how to use referral feedback letters to grow your clinic.
5 Quick Ways to Attract New Chiropractic Patients
Attracting new chiropractic patients is an ongoing challenge for many healthcare practices, but it’s vital for your practice. The best place to start is with marketing. To help you with this task, we created a list of 5 free or low cost marketing strategies. This is only the beginning!
How to Successfully Market Your Podiatry Practice
With so many different podiatry practice marketing ideas being thrown about, it can be difficult to select only a few that are tried and tested. If you're getting offers for 'guaranteed page one Google rankings at next to no cost', the only real guarantee is there are no guarantees (and there is always a cost!). Marketing your podiatry practice takes time and ...
Private Practice Management: How to Get More Clients
Whether you’re just starting out and growing your practice from scratch, or are looking to expand the existing client base of your established practice, there are three different areas to focus on that will make it easy to get measurable growth.
5 Ways Your Practice Can Look More Professional
Whether you’re just starting out, or needing to give your practice a re-vamp, these are 5 simple, inexpensive things that you can do to make your practice look more professional. Having a professional look will increase a new client’s likelihood of booking, and of forming a favourable impression of both you and your practice. With so many things that you can focus on, these are the most important areas that are easy to implement, and will have the biggest impact on new clients...
The Benefits of Having a Physical Therapy Newsletter
A physical therapy newsletter is one of the best ways to keep in touch with clients, not only to communicate information that is essential to their care but also to keep them engaged in the ongoing management of their own health, and it also builds trust and loyalty. One of the greatest benefits of committing to a regular newsletter is...
Cliche Speech Pathology Marketing Ideas to Avoid
Speech pathology marketing doesn’t have to be difficult, but as a health care professional, it’s easy to get caught up in the details. If your goal for this year is to increase your patient volume, you need to hone your marketing strategy so that it’s easy to implement and will actually give you the results you want.
How to Increase Referrals from Your Website?
As our practices grow, we need to add innovation in leaps and bounds. It’s hard to know everything! Many clinic owners spend a small fortune on Google Adwords or ways to increase their SEO. Here are 5 tips on how to increase referrals from your website and it is totally free!
Best Practices for Health Practice Websites
73% of clients research treatment options online first so a great website is essential for any successful health practice. Use this 8 point checklist to see how your website measures up...